The Importance of Facebook Music Producer Pages
Last week I finished my How to Land a Band series and got a ton of messages from producers telling me that my article was extremely helpful. (I love to hear that, so keep em coming!) Unfortunately, it wasn’t quite working so well for them. After a few conversations, I found myself giving out similar advice and figured I might as well write an article on it, and here we stand. Or sit. Or lay. Whatever.
The first question I kept asking people was “do you have any Facebook music producer pages?” The common thread was “yes, but it doesn’t make much of a difference”. Well, honestly, that’s because they aren’t using it correctly. Let’s go over some things.
Take it Seriously
When you’re creating your music producer pages, make sure you’re professional. Look at your page as a billboard for yourself. Include a picture of yourself so people can see you’re a real life human. For your banner, include a picture of gear, or your studio name. Add pictures, and create tabs that link to your YouTube, Instagram, Twitter, Outside Website, and most importantly songs you’ve actually produced. That’s the best area to send bands who want to hear the quality of your work.
If you haven’t posted in 5 weeks, it makes you look lazy. Once a week is a good amount to post, and the more, the better. Make sure you stay on top of this. Potential clients want to know they’re working with a diligent producer, and not some deadbeat who doesn’t even have the time to update a simple Facebook status.
Write Posts with Significance
It’s your wall. Write anything you want. Want to write an inspirational quote? Do it. Want to add a picture of cats, do it. But try to keep it musically oriented. Writing about what your favorite band is up to is great, and posting articles about industry trends is even better. It makes you look like an authority figure when you post about audio. Bands take notice and they want to work with someone who has a passion for what they do.
Promote Your Artists
Make sure you’re promoting your artists. If you’ve got a band in the studio, promote them. You’ll get them a few likes, they’ll get you a few likes. It’s win win. Plus it shows that you CARE. And that’s what this is all about. So share their show announcements, talk about their upcoming release and endorse their new album on iTunes. It makes you look better, and your clients will love you for it. This will also help to promote repeat business.
Talk about your accomplishments. Brag a little. “Just finished an 18 hour day, but the guitar tones sound AWESOME #worthit”. Maybe you’ll only get 2 likes, but here’s a little tidbit of advice, add a picture and you’ll go from 2 likes to 14. It’s ok to be a little egotistical, but don’t overdo it. Be proud, but not arrogant.
Whenever someone sends you a message, make sure to respond. Firstly, you don’t want your respond rate to be 2 weeks. Secondly, occasionally you’ll get a really good lead that you weren’t even expecting. So make sure you’re constantly checking that inbox and keeping up to date with it.
This isn’t as easy as it seems, it takes time. And for the first few weeks you aren’t going to notice any results. But if you’re consistent and you make a point to keep at it, I guarantee you’ll see results on your music producer pages. I hope this article has helped, and if you’d like to see me cover something next week, please let me know. As always, thanks for reading and I look forward to hearing from you in the comments below. Peace and rock on.