Paying Clients

The Process of Attracting Paying Clients

By now, I hope you’ve gotten the best out of this series. Landing paying clients isn’t that hard, especially once you start to get the hang of it. It actually becomes a lot like crafting a mix – you learn what to do, what not to do and how to improve your techniques. It really can be a roller coaster ride, so let’s conclude our series with the up and down factors of band messaging.

That Initial Message:

Ups: The feeling you get when you see a band has responded is almost like the feeling you get on Christmas morning. It’s exciting! Who was it, how are they responding, are they interested? The anticipation is palpable and you can’t help but pump your fists.

Downs: There are really only two downsides to your first received response. The first is that the band took offense to your message and refuses to work with you. (But hey, that’s not a band you want to work with anyway.) And secondly, they just plain aren’t interested. It’s disappointing, but there are other fish in the sea.

The First Conversation:

Ups: You strike up a positive conversation. The band is really digging what you can offer and you both hit it off. They want to head into your studio to meet you in person and see your space. It’s rare, but in the absolute best case scenario, the band will book session time right then and there!

Downs: For whatever reason the band just doesn’t like you. This doesn’t happen very often though. More likely to occur is the fact that either the band doesn’t have the time or the money to work together. (But a few techniques from our previous article can help with this.)

The Waiting Process:

Ups: After talking to the band on the phone, sometimes they’ll set up a meeting to see your studio. When they do, there’s some down time and you’ll want to keep them pumped up. If they’re texting their excitement, posting on their social media pages, or even calling again to go over some fine details, these are positive signs.

Downs: Sometimes the initial phone call goes well, but for some reason the follow up isn’t so great. Bands are pushing back meeting dates, or worse, not even responding to texts/calls. Don’t get discouraged, I’ve seen this a lot. Bands will talk a big game on the phone, but when it comes down to reality, sometimes life gets in the way. Don’t waste too much time focusing on bands that lose interest – it will only frustrate you and you’re better off spending that energy elsewhere.

The First Face-to-Face Meeting:

Ups: The artists love your studio. They love the gear, they love your personality, they love the “vibe”. So. Much. Love. The bands will start talking about timetables that work for recording, and sometimes they’ll even book time right then and there.

Downs: Sometimes only one band member is interested (most likely the one you spoke with.) The other members sit there begrudgingly, texting on their phones. In these cases you’ll feel like you’re pleading to a jury that has already found you guilty. It’s uncomfortable, but hey it happens. Another thing that happens will be the same as the waiting process mentioned above. They seem interested at first, but then disappear off the face of the earth once they leave.

We Got Em:

Ups: They said they want to book a session with you as their head producer! This is even better than Christmas! They give you a deposit, you set up some days, then you keep in contact with them until they come in to lay down some tasty jams. Sorry if that sounded weird, but shut up, I don’t care, I just landed the band!

Downs: The band wants to book dates 9 months from now. It’s annoying, and when they book so far out, it’s honestly about a 50/50 chance they come in at all. Another terrible thing that happens is a band books dates then bails on you the night before they’re supposed to come in. (This is why you always take a deposit before setting anything in stone.) Even more infuriating than this is when a band gives a deposit, and STILL flakes out on you. It sucks, but it’s all part of the process. We’ve all been there, it’s just about persevering through the tough times. This is what separates the professionals from the hobbyists.

I’m glad you’ve stayed with me through these articles and I sincerely hope they’ve helped you land some paying clients. If you have anything you’d like to see covered, I’m an open book and I’ll do a series on any questions you have. I’m very easily accessible, so leave a comment below and the next series could be one you specifically asked for. Please like us on Facebook, subscribe to our Youtube, and follow us on Twitter.

Part 1
Part 2
Part 3
Part 4

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